Liverpool will wear Nike branded kits next season as the Reds have agreed on a deal worth more than £75 million a season with the American sportswear manufacturer, according to reports in the Mail Online.
The Reds’ current deal with New Balance concludes at the end of the 2019-20 season. Liverpool’s contract with Nike will eclipse the deal rivals Manchester United have with Adidas. The Red Devils receive £75m per year to wear Adidas branded kits and clothing.
In recent years, Nike has lost several major teams to rival kit providers including Arsenal (Adidas), Manchester United (Adidas) and Manchester City (Puma).
The American company aims to hit the big time with Liverpool, who are said to be one of the most lucrative teams in world football due in part to their back to back Champions League Finals appearances.
The kit deal will be the most lucrative in Premier League history and may influence rival clubs such as Manchester United and Manchester City (who signed a 10-year contract with Puma last season) to rethink their current kit deals.
New Balance is in the last year of a five-year deal with Liverpool. The American brand has become a top competitor in the world of football sportswear thanks to working with the Reds.
New Balance has received praise for their kit designs and other merchandise, including shoes, for Liverpool players and supporters.